Who does not recognize Google as the provider of the most popular search engine in the world. However, make no mistake, there are Indonesian company who dared to challenge Google.Sitti name.
"Today we ventured to challenge Google Inc.," said Andy Sjarif, Group CEO of Sitti, when the first "Open Door", the inauguration of a new office at Graha Tirtadi, Jalan Senopati 71, Jakarta, Wednesday (24/11/2010). He said, not search engine services are opposed, but contextual ad platforms such as AdSense and AdWords.
According to him, saol business search engine, Google is Jagonya. No one doubts. Even people in Sitti also admire the greatness of Google. He said, Google is a profit not for search engines, but because revenue from ads that can be networked context-sensitive ad serving web pages or search results Internet users visited.
"Contextual advertising is a fight Sitti from Google," said Andy Sjarif. But, of course not all of which were targeted because only users Sitti website or blog in Indonesian language which were targeted at this time. He was confident, Sitti-made machine can compete with Google, especially for web pages and blogs speak Indonesian.
To test the ability of the engine, Sitti working with local web site for more than a month, starting from 1 October to 5 November 2010.In that time, Sitti managed to index the 600 million Indonesian-language Web pages and displays ads from the 529 330 mark.
Not only that, Sitti also put the same ad to Google's AdWords service with the same period and the same keyword. This is to find a comparison and measure how effective the machine Sitti serving ads contextually appropriate web pages you've visited.
The result, claims more Sitti effective. From the impression measurement, Sitti scored 86.5 percent, while Google's 44.5 percent. From the number of clicks, Sitti get 51 percent, while Google's 49 percent. Click through ratio (CTR) Sitti 64.06 percent, 20.57 percent of Google, and the rest the same. This is what makes Sitti more confident to compete with Google.
"I hope that in 2-3 years' time there is fighting networked advertising platform," said Andy Sjarif. Since it has been learned from the millions of web pages, Sitti is now also understand the context of the sentence, even Alay also understand the language.
He also expects Google to more serious entry into the Indonesian market and contribute to the national economy. He said that Google should have opened representative offices in Indonesia, paying taxes on their income from the Indonesian market, and provide education to small and medium businesses to benefit from the internet.
However, Sitti admit much smaller than Google. The new company currently employs 25 people and uses six servers. Compare this to Google which has index of about 1 trillion web pages in 126 languages. However, Andy Sjarif sure Sitti can compete for the support of the Indonesian Internet community.
"Today is not Sitti is challenging Google, but Google's Indonesia challenging because many publishers believe our ideas, many advertisers believe with us," he concluded.
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