Kindle's market share was taken over IPAD

 

Since last August on proclaim that the market share of the slump in the market Kindle e-reader and taken over by iPad.

Based on research conducted by ChangeWave Since the 1st of August until 8 November Kindle's market share declined 15% to 47% on the market, at the same time iPad market share increased 16 percent to 32%.

ChangeWave consumer survey, using 2800 said they were very satisfied with iPad tablet device compared to using Kindle.

A study revealed that 93% of owners use these devices Kindle for reading books compared with 76% of users iPad, but Kindle is not so often used to read a newspaper, magazine, blog or newsfeed compared IPAD users.

Apple has a position as a device that not only used to read books but more than that is to be an alternative tool to access a variety of media.

During the Christmas holidays this year consumer demand will remain strong e-reader, expected the parties to the developer of e-readers such as Amazon and Apple could increase their market, among some respondents survey conducted by the "ChangeWave", almost 42% chose to buy the iPad, and 33% chose to buy a Kindle.

By looking at getting the sales that Apple, like Apple's getting a lot of momentum approaching holiday season this year, at which time the company introduced the iPad 3 in April, the iPad immediately sold 300,000 units in the first day, and 80 days after the iPad successfully sold over 2 million units, Strategy Analytics estimates that the iPad get 95% of the tablet market.

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