As ever Google are bang up to date with a brand new Google logo to celebrate the arrival of the new decade of 2011. This time Google have gone Latin with the use of Roman numerals to spell out the date. The numerals are cunningly mixed in with the first and last letters of the Google name. Hence we have “G” for Google, followed by “MM” the Roman numerals for two thousand. Then “X” the numeral for ten, plus “1″ which makes eleven. Finally we have the final “e” from the Google name.
Cunning stuff, but easy-peasy to fathom out for crossword and sudoku buffs.
The colour scheme on this latest Google logo can only be described as “jolly”. The starbursts in the background appear to celebrate the birth of the new decade.
When it comes to innovative marketing Google is always teaching lessons to traditionalists. By “messing” with their logo to bring new life to their brand Google show that the brand name is actually more important than the design style which does not have to be static.
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