Google is reportedly planning virtual kiosk

Who Apps in the offer, you need a shop who sells media content via App, needs a review: In fact, a clear cause. Google allegedly planned digital press kiosk is still always a rumor - albeit an increasingly better informed of sources.

San Francisco - Google reviewed a report by the Wall Street Journal, according to the structure of a digital newspaper kiosks. The U.S. company already had discussed his plans with major American publishers such as Time Warner, Condé Nast and Hearst, the newspaper reported Sunday, citing unspecified sources.The report was picked up by U.S. media as if he were already the official press release from Google - like most major U.S. companies Google does not comment on rumors generally. The fact that the industry still Smalltalk as quasi-fact traded is hardly surprising. It would be an absolute surprise when Google would not maintain such a kiosk plans.

Because that what all vendors of platforms for e-books and magazines is that Apple has its iTunes store already extended to newspapers and magazines, including such offerings within its bundles Amazon Kindle offers. Google has been trying for some time, newspapers and magazines on his draw Android platform. That is attractive for publishers but only if they are then found: the example of the Apple App Store shows that reading content lost in the jumble of mini-games, fun gadgets and small practical applications. Statistics show that the use of reading content makes this exuberant range of almost four percent. Without the presentation via iTunes it would be even less.

The first reading boom is over 

quarrel with the basic conditions of the presentation of their products from Apple, the U.S. publishers but also from other, non-media-inherent reasons. Even Apple has not really understand it, the press and bundled products sufficiently prominent to present - and especially not as attractive for publishers and customers.

The initial high sales figures were apparently too much to do with curiosity. Now that is saturated, the continuous single purchase, fact, figures from the digital single sales collapse literally - a subscription model but fails so far to the fundamental disagreement between Apple and the publishers about the conditions.

Sun correlate the Apple sales figures of newspapers and now largely with those of the normal street sales - rather than with those of the more impressive iPad growing sales numbers. Their readership is falling, although the number of owner-iPad increases. The publishers had thought with a view and hope for the development of new markets differently.

But not that Apple hinbekommt tempting offers is also due to the wall of the U.S. publishers themselves: they complain on the one Apple's claims commission (the company collects 30 percent of sales from the App-sale) and other data Apples greed. Because Apple refuses to date, percolating detailed information about the buyers and users - Google is, according to the Wall Street Journal "willingly and also willing to raise the press products to a much smaller commission on the Android platform.

The rumor heats up the atmosphere before the Consumer Electronic Show CES in Las Vegas in addition, beginning on Tuesday. America's leading trade fair for consumer electronics, and here the industry observers agree, will be available this year in the sign of the Tablet PC. Expect a flood of devices that are designed to provide Apple's previously unchallenged dominant iPad stand up, and many of them are running with Google's Android platform. In short: a better place and better time to give a Google Kiosk known, there would be few.

Especially since the store surface should be no great challenge even for Google. Just last month, Google began in the U.S. with the sale of digital books through an online store - shop and shop.

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