MySpace Replace Their Face

EVEN been removed Facebook and Twitter, MySpace still trying to maintain its existence. This online social networking overhauling the image and the face becomes an entertainment center for his followers, mostly youth.

First, the social networking pioneer into one of the top sites on the Internet. Now the fact was not proven. Therefore, starting next Wednesday and during the month, MySpace launched a re-focusing its site to users to consume music, video, and celebrity gossip.

Indeed, MySpace has long focused on the entertainment world. Simultaneously, MySpace is also targeting the advertising line, job opportunities, and even user reviews with a partnership with Citysearch is pushed into the social portal. Unfortunately, these efforts did not succeed because the lost with the appearance up.

MySpace CEO Mike Jones told to withdraw from the social networking category. "MySpace is now a place for anyone to find out about new bands, chatting about the TV show and make recommendations movie," he said.

Senior analyst with research firm eMarketer, Debra Aho Williamson said, "I can not imagine what is currently present in the mind of Rupert Murdoch (CEO of News Corp., which bought MySpace) when MySpace finally turned into a small social entertainment site."

News Corp. bought MySpace for U.S. $ 580 million in 2005. In the same year YouTube was launched.

EMarketer estimates that advertisers on MySpace worldwide will spend U.S. $ 347 million this year. That figure is down from a year earlier to U.S. $ 470 million.

Estimates higher research firm to Facebook. Where ad spending in 2010 of about U.S. $ 1.3 billion, or twice that of last year amounted to U.S. $ 665 million.

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