Tired With Google? Try Blekko

Silicon Valley-backed small number of big names have launched a beta version of a new search engine and the company says has the main ingredients that do not belong to Google, the touch of humanity.

The name of the company and its search engine is Blekko. Blekko said, the Web is increasingly saturated with sites such as spam, especially those designed to appear (pop up) in Google search results, but its content more substantive information than the marketing campaign.

"Drugs", said Chief Executive Rich Skrenta Blekko told Reuters, is to narrow the search group of websites that people, not computers, are believed to be the best source of information for certain topics.

This approach is clearly ancient in an industry where the computer algorithm developed by Google and Microsoft engineers have for years been regarded as the ideal way to find information in a sea of data online.

Blekko has invested U.S. $ 24 million on products developed in the last three years, with prominent investors including Marc Andreessen, creator of the first web browser, and Ron Conway have invested in technology companies including Twitter, Foursquare, even Google.

Blekko entry in a long list of search engines that attempt to match Google's business, with less brilliant track record. Cuil, a high-profile search engine launched by former Google employees in 2008, quietly closed in September last.

Then Powerset, a search engine that let people ask questions in English, Microsoft acquired in 2008 as well.

Greg Sterling, an Internet consultant and editor for an online blog Search Engine Land, said he did not expect that Blekko will replace Google in the near future.

However, he said, Blekko has developed creative approaches to finding that may become popular as a secondary search engines for some types of queries.

Blekko launched with a special directory of websites that offer spam free search results for the seven categories of general searches, health, recipes, song lyrics, hotels, automotive, college, and personal finance.

Blekko also allows users to create a personal directory of websites for specific topics, so that search engines only seek information from sources that are considered relevant and reliable user.

In addition to founder and CEO of Topix who also work for AOL, Rich Skrenta, other big names behind them peer Blekko Rich on Topix, Michael Markson, then Tom Annau a four-year project with Google in 10 different areas of web search and online advertising.

Then there is Greg Lindahl from PathScale, which mengarsiteki InfiniBand HCA, which is used to build super-computer cluster. QLogic PathScale successfully sold in 2006.

Blekko also put Keith Peters as chief architect. Keith joined the Netscape / AOL in 2000, and later worked on search technology in E-Commerce division and AOL music.

Operations Director Chuck McManis Blekko held, which experienced four years with Google and five years at NetApp.

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